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75% of the automobiles driven in your area do not fill up at your station each month.
On a large scale, Upside recruits users in your area with advertising, referral programs, and partnerships with major driver organizations in your local area.
And individually, Upside identifies and incentivises these new drivers to get them to your station and keep them coming back.
Upside customers: the number of your customers using Upside
Baseline revenue and margin: what you would have earned from these customers without Upside
Additional revenue and margin: what you earned from these customers thanks to Upside
Spend: How much you spent on promotions and incentives
ROI: The return on those promotions and incentives